LEADING EDGE FALL 2020

Grow and understand your business better with LEADING EDGE

Even if we’re experts regarding our product or service, most of us were never taught to be business owners; we were taught to be employees.

LEADING EDGE is a 12-week course designed to teach you how to start and/or grow a successful business based on an actionable business plan. The program is a combination of in-classroom sessions, interactive learning exercises, and conversations with subject experts. By the end of the course, you will understand the aspects of running a business, have a written business plan or strategy, and test your model for financial viability.

"The LEADING EDGE class is an comprehensive program for small businesses. All businesses, whether just getting started or have been in business for many years, can benefit from content presented from the class instructors. The value of the small group format cannot be measured. To this day, I collaborate with the people I met at the LEADING EDGE class.

— Dr. Andrea Marchese, PT, DPT, LMT, CTP Owner - Cactus Bloom Therapeutics
Fall 2018 LEADING EDGE Grad

You Will Gain

An understanding of the entrepreneurial experience and entry strategies
Training on where to find appropriate marketing research information needed to set business goals
Skills needed to set and meet short- and long-range goals
An overview of the legal aspects of owning a business and dealing with employees
How to determine target markets and reach these markets with the most effective marketing mix and to use this mix to meet financial goals
An understanding of financial information and how it can and should be used to steer a business toward its goals and determine how to most effectively reach these goals
How to determine exit and/or growth strategies
Knowledge to put all this information together in a planning document that can be used to guide a business
An opportunity to network with other small business owners and professionals

Investment

Standard Fee: $275

Each Additional Employee: $100

Please return the application below with your payment to the Business Incubator Center.